In HCD, innovators identify a problem (framed as “the challenge”) and gain empathy by engaging in field research with end users to learn how they see and think about the challenge and the solutions they have used thus far. The innovators then determine what the data tell them, propose and consider a variety of design solutions to address the challenge, engage in rapid prototyping to test out the most suitable innovation, and continue to seek feedback and adjust their innovation. Innovators often will cycle through the process in an iterative fashion and revisit earlier steps as needed. HCD is a valuable approach that focuses on understanding end users and creating effective solutions.

As part of their work in Breakthrough, innovation teams will also be encouraged to explore the root causes of poor adolescent sexual and reproductive health outcomes and to understand the factors that contribute to end users’ challenges and how their innovation addresses those factors.